▲ The science behind the map

We believe air quality is the clearest signal of a healthy outdoor environment. It tells you more about where you are — and how you'll feel there — than any other single measure.

Why air.

02 — The signal

We track our exercise, our diet, our sleep. But we breathe 20,000 times a day — and pay no attention to what we're breathing in.

Air quality is the one environmental factor we're exposed to constantly — and almost completely blind to. It shapes how we think, feel, and perform, and most of the time we never notice.

03 — What you feel today

It shows up faster
than you think.

You don't need a smog warning to feel the effects. Moderate air quality — the kind cities like Toronto and Hamilton see regularly — is enough to change how your day goes.

  1. 01cardiology
    5%
    Energy & Endurance

    Physical Performance

    Moderate air quality makes physical effort harder — even on days that look fine outside.

    IZA World of Labor / NBER, 2019
  2. 02psychology
    10%
    Focus & Clarity

    Cognitive Function

    Problem-solving, decision-making, and sustained attention all dip with air quality.

    The Lancet Planetary Health, 2022
  3. 03monitor_heart
    30%
    Stress & Recovery

    Recovery Load

    Your body's recovery systems work harder when the air is working against them.

    Environmental Research, 2021
04 — Closer than you think

Most of us assume air pollution happens somewhere else. But it's in the traffic on your commute, the wildfire smoke that drifts across Ontario every summer, and the smog that settles on calm days.

Fine particles bypass your body's natural defences — reaching your bloodstream, your lungs, and your brain.

05 — The scale

of the world's population is routinely exposed to hazardous levels of air pollution.

World Health Organization ↗
99%.
06 — What adds up over time

The long game.

Air quality isn't just a daily factor. Cumulative exposure over years is linked to measurable shifts in long-term health outcomes.

  1. 01cardiology
    10%
    Cardiovascular Risk

    Heart & Circulatory

    Increased risk of severe cardiovascular events over time.

    Circulation, American Heart Association
  2. 02sentiment_dissatisfied
    15%
    Anxiety & Depression

    Mental Health

    Correlated with higher rates of chronic anxiety and depression.

    JAMA Psychiatry, 2023
  3. 03psychology
    40%
    Cognitive Decline

    Neurodegeneration

    Increased likelihood of developing neurodegenerative conditions.

    The Lancet Neurology, 2020
07 — Why we built AER

The connection between the air we breathe and how we feel — today and over a lifetime — simply hasn't existed.

That's why we built AER around air quality. It's the signal that makes the map alive.

My Air
settings
84
Good
Cumulative Air Score
Exposure TimelineLast 24h
homeworkfitness_center
08 — The product

See what
you're breathing.

AER maps real-time air quality across Ontario — from the Bruce Trail to Muskoka's lakeshores — so you can make better decisions about where you go and when.

  1. 01timeline

    AER Score

    Your cumulative air quality exposure over two weeks. A simple number that reflects how much clean air you're actually getting.

  2. 02history

    Exposure Timeline

    See how your air quality shifts throughout the day — commute to trail to waterfront. No manual logging.

  3. 03map

    Conditions on the map

    Real-time air quality, weather, and UV on every spot on the AER map. Check conditions before you head out.

Ready to see what
you've been missing?

Join the beta and start your outdoor discovery across Ontario.

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